Nissan Expects LEAF Sales Will Double This Year
Big things are happening this year for the Nissan LEAF. First, it was released nationwide - the first EV to be made available in every state in the country. Then, Nissan announced that they'd be moving production from Japan to Smyrna, Tennessee. Now, the automaker is saying that once the move is complete, they hope sales of the LEAF will double.
How many models is that? About 20,000 units by the end of the fiscal year in March of 2013. How many LEAF models will the Nissan assembly team in Tennessee be building each year? 200,000 units and 150,000 battery packs for the North American market.
Why so ambitious? Well, up until now, export costs have made deliveries slow, making it difficult for the all-electric LEAF to compete against gasoline-electric hybrids like the Volt. Nissan's Bill Krueger further explains, "We've had to fulfill demand from one plant globally. Once we localize it in December, the second half of the fiscal year is when we'll see most of the supply, demand be available."1
This will further increase the already stellar production rates Nissan is posting this year. In the U.S. and Mexico in 2011, teams built 1.18 million models. Executives and financial forecasters are expecting this number to be closer to 1.35 million at the end of 2012.
We have no doubts that Nissan will be able to pull this off, but we'll just have to wait and see, won't we?
With that said, be sure to stay tuned with Connell Nissan in Costa Mesa for all of your Nissan news and updates. And remember, you don't have to wait for production to move stateside to check out the LEAF, it's available for a test drive today. Simply stop by our showroom at 2850 Harbor Blvd to take one for a spin!